BRanding for
performers.
A 6-week live workshop for performers who want to go from unknown to unforgettable.
Just one hour a week to upgrade your entire brand ⚡️
Term 1 Sold Out - Join waitlist for Term 2 now
“College doesn’t train you how to brand yourself online”
“more and more castings are now happening through instagram”
“i don’t know who i am as a dancer”
YOU WILL:
1. Stand out in a crowded industry with a professional brand that commands attention from agents, casting directors, and choreographers.
2. Craft a portfolio that gets you booked, not just complimented—headshots, reels, and social presence that reflect your true level of skill and experience.
3. Build a brand that opens doors—whether it’s auditions, representation, or creative collaborations.
4. Go from “just another submission” to “someone we need to see” by aligning your look, voice, and presence into a consistent, marketable identity.
5. Gain clarity and confidence in how you present yourself, knowing your materials actually support your goals.
6. Stop guessing and start strategizing—learn what the industry actually looks for and how to position yourself for opportunities.
7. Create a personal brand that feels authentic and powerful, not fake or forced.
8. Attract opportunities aligned with who you are, rather than hustling for roles that don’t excite you.
9. Feel in control of your career again, equipped with tools to self-promote with professionalism and purpose.
10. Turn your talent into traction—transforming years of training into a brand that makes people take notice.
⚡️ 6 weekly online training sessions
(1 hr each)
⚡️ Weekly actionable homework
⚡️ Live Q&A at the end of each session
⚡️ access to replays (if you miss a week)
⚡️ Small Class size - Only 20 spaces available
⚡️ Bonus: One on one portfolio feedback
⚡️ money back if your brand doesn’t improve
Join the waitlist for Term two
Term starts Aug 2025
Classes held Wednesdays at 7pm
JOIN the waitlist Now
£595 £179
70% off for Term Two, will not be this low again.
SYLlABUS
Week 1: Foundations of a Personal Brand
- Define your personal brand clearly and authentically.
- Understand your first impressions and online presence.
- Avoid overly edited images; embrace genuine authenticity.
- Conduct a 'First Impressions Audit' (feedback from trusted contacts).
- Complete a 100-Item Discovery Sheet and craft your Origin Micro-story.
Week 2: Crafting Your Brand Identity
- Learn to stand out authentically using unique qualities.
- Apply the 'Steal Like an Artist' approach to refine style.
- Develop your signature performing identity.
- Craft a compelling tagline.
- Build a Swipe File of performers who inspire you.
Week 3: Building Your Personal Brand Assets
- Select headshots, reels, and create an effective website.
- Visual assets aligned with your professional typecast.
- Design a powerful demo reel showcasing strengths.
- Build a Content Calendar with micro-assets.
- Prepare a DIY Branding Shoot Brief.
Week 4: Online Brand - Visibility and Memorability
- Optimize online presence (Instagram, websites).
- Balance professional content with genuine personality.
- Create discoverability without needing virality.
- Develop a 90-second Brand Pitch Video.
- Perform an Instagram Bio Audit for clarity.
Week 5: Networking and Reputation Building
- Establish authentic industry relationships.
- Learn effective networking strategies.
- Apply the principle: Your network IS your net worth.
- Create head-shot Shot-list and Mini Reel Intro.
- Execute a 5 Messages Exercise for outreach.
Week 6: Scaling and Evolving Your Brand
- Plan brand evolution for long-term career.
- Keep brand fresh with creative side-projects.
- Understand productive procrastination.
- Develop complete Brand Pack and Outreach Plan.
- Commit to a creative Passion Project.